The operating system for your strategy

Your ambition needs everyone playing the same game.

aldo turns your company's strategy into moves your whole team understands and makes.

Let's talk

The problem

Your business moves in real time. Your plan doesn't.

And that's where your KPIs spin out of control.

And everyone pulls their own way.

Everyone is working. No one is pushing in the same direction.

The game

01The goal

You set the goal.

The king marks the square the whole company plays toward.

02aldo

aldo connects every KPI to the goal.

Every area joins the game and knows which goal it is pushing.

03The agents

The agents look for the best move.

The pawns are AI agents: they weigh scenarios for you and tell you which one moves the goal.

04Your call

One spots the threat. You decide the adjustment.

A KPI drifts. aldo shows it to you before it costs you.

In the game, the king steps over, protects the knight and the threat is gone.

05On plan

Everyone toward the same goal.

We all do.

What aldo is

The co-CEO that asks for no equity, draws no salary and works 24/7.

We are building it with our first customers. Talk to us for early access.

  1. 03Co-CEO Early access

    Points to what matters now, warns you when something drifts and helps you decide the next move.

  2. 02Memory Early access

    What was decided, what was done and what really moved the results.

  3. 01Your strategy Today

    Objectives, KPIs, follow-up and alignment for the whole team.

The pieces

  • King

    It's the CEO. It sets the goal.

  • Bishop

    It's aldo. It connects causes and effects.

  • Pawns

    They're AI agents. They explore moves.

  • Queen, rooks and knights

    They're your team. They do the work.

The pawns are AI agents: they explore moves for you; you decide which one gets played.

The product

aldo, at its core.

Your strategy organized in the four perspectives of the Balanced Scorecard, connected to each other.

01Financial

What the company wants to achieve in numbers.

02Customers

What your customers need to get from you.

03Internal processes

What your company has to do really well on the inside.

04Learning

What your people need to learn to get there.

Executive view

How the company is doing, on one screen.

The progress of every objective and what needs your attention today.

aldo's executive view with sample data: the company's achievement and its four perspectives, all on track.

Strategy map

What drives what.

Your objectives across the four perspectives, linked by cause and effect.

aldo's strategy map with sample data: eight objectives across the four perspectives, linked by cause-and-effect arrows.

Planning and KPIs

Targets, KPIs and owners.

Every KPI with its target, its pace and who moves it.

aldo's KPI table with sample data: each KPI with its perspective, target, weight and achievement.

Integrations

We connect with everything.

aldo takes the data from the tools your team already uses and gives you back what matters: where you stand, what is drifting and what comes next.

Already connected

  • HubSpotCRM
  • ClickUpProjects
  • Excel (Microsoft 365)Spreadsheets
  • OdooERP
  • Google SheetsSpreadsheets
  • SalesforceCRM

Can be connected

  • SAP S/4HANA Cloud
  • QuickBooks
  • Xero
  • NetSuite
  • Shopify
  • Stripe
  • Jira
  • Notion
  • Slack
  • Microsoft Teams
  • Zendesk
  • Intercom
  • Workday
  • SharePoint

Origin

Built by operators, for operators.

aldo was born inside a mid-sized industrial equipment company that wanted its whole team pushing toward the same goal, and could not find a tool that made it happen. Behind it are three founders: two with years of building startups and running companies, and one who has spent a career building product and technology at startups.

We built aldo because we needed it.

The founders of aldo

Frequently asked questions

What people usually ask us.

What is aldo?

aldo is the operating system for your company's strategy: it gets your whole team playing toward the same goal.

What size of company is it for?

Small and mid-sized companies where whoever leads the strategy wants the whole team pushing in the same direction. If your company is larger, let's talk and look at it together.

Which tools does aldo connect with?

Today aldo connects with HubSpot, Salesforce, ClickUp, Excel (Microsoft 365), Odoo and Google Sheets. If your company uses another tool, such as SAP, NetSuite or QuickBooks, we can connect it.

Does it use artificial intelligence?

Yes. Its agents review your KPIs, explore moves and warn you when something drifts; the decisions stay yours. We are building several of these features today together with our first customers.

How do I get started?

Book a meeting with us. We review your company's strategy together, show you aldo with an example and see whether you join early access.

Don't hand your strategy over to static software.

You are the king. Your agents and your team move the pieces. aldo sees the whole board.

Let's talk